Therefore, you should own your data

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Therefore, you should own your data

May 27, 2022

First-party data and the importance of “owning” your customer data is a hot topic among marketers right now. The marketing landscape is constantly evolving and the rules regarding the handling of customer data and personal data are now being tightened further. We have gathered everything you need to know about first-party data, changes in legislation and future trends in this blog post.

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