Your emails ending up in the recipient’s spam folder is a common problem that affects open rates and customer engagement.
Spam filters are becoming increasingly strict, and even legitimate emails can sometimes be marked as spam.
Here are some common reasons for this and what you can do to improve your email delivery.
How to prevent your messages from ending up in spam
- Build a quality recipient list: Use only opt-in methods to build your email list.
Sending emails to people who haven’t actively opted in to receive your messages increases the risk of being marked as spam. - Use a reliable email marketing tool: A tool like Rule helps you maintain high deliverability and allows you to monitor how your campaigns are performing.
- Create relevant and engaging content: Make sure the content of your messages is relevant to the recipient and avoid using words that can trigger spam filters, such as “free”, “buy now”, and the like.
What are DNS, SPF, DKIM and DMARC?
To improve email deliverability and avoid ending up in the spam filter, you should implement techniques such as DNS, SPF, DKIM and DMARC:
- SPF (Sender Policy Framework): A method that specifies which IP addresses are allowed to send emails for your domain.
- DKIM (DomainKeys Identified Mail): A method that uses encryption to verify that a message has not been tampered with in transit.
- DMARC (Domain-based Message Authentication, Reporting & Conformance): A policy to ensure that SPF and DKIM are used correctly and provide feedback on the deliverability status of emails.
Read more about DMARC here!
Common mistakes that lead to emails ending up in spam
Poor sender reputation: If your IP address has been reported for spam, your messages may automatically be marked as spam.
Incorrect technical configuration: Without properly configured SPF, DKIM and DMARC records, the risk of your emails not being delivered correctly increases.
How to avoid ending up in your customers' spam!
By following these steps and using the right tools, such as Rule, you can improve your deliverability and ensure that your messages reach the recipient’s inbox instead of the spam folder.
