The year was 2007 when two KTH students who shared a strong interest in technology and communication got an idea. It was based on their agreement that the communication needs of people will persist, regardless of times and trends, and this need can be met with the help of good technology. They then started the company “Rule Communication” to have the best and most cost-effective technology to help people communicate – a goal still alive today.

Over the years, Rule has reached – and continues to reach – several milestones. In 2010, the “Rulemailer” service was added, which laid the foundation for the entire product range and made Rule a pure software company. In 2014, the “Tags & filters” logic was created, which increased the possibility of advanced Marketing Automation. In 2019 we released our first version of Journey Builder, allowing our customers to start hyper-personalized mailings to all their customers. Two years in a row, in 2021 & 2022, we won the DI gazelle award, an award we are very grateful and proud of. It is fantastic proof that all the solid work that all of us at Rule put in is paying off and that we are still one of Sweden’s fastest-growing companies.