Black Friday is, as is well known, one of the busiest shopping periods of the year, and it will be crucial for your sales that your website and communication are ready to handle the increased traffic. By using automation(aka Marketing Automation), you save time and resources while delivering a personalized experience for your customers. In this article, we will go through 3 different automations we recommend setting up before Black Friday, what value they fill, and how you set them up. Come along!