Digital communication tips
Black Friday is, as is well known, one of the busiest shopping periods of the year, and it will be crucial for your sales that your website and communication are ready to handle the increased traffic. By using automation(aka Marketing Automation), you save time and resources while delivering a personalized experience for your customers. In this article, we will go through 3 different automations we recommend setting up before Black Friday, what value they fill, and how you set them up. Come along!
Effective customer segmentation – how to define your customer segment
Today, customer segmentation is an indispensable tool for companies looking
Marketing for small businesses: effective strategies for success
Small businesses often have limited resources, making it particularly important
Understanding the marketing mix and the 4P model
When it comes to creating an effective marketing strategy, understanding
What is Outbound Marketing?
Outbound marketing, also known as traditional marketing, involves actively seeking
What is Inbound Marketing and its benefits
Inbound marketing is a strategy that focuses on drawing in
