Digital communication tips
Black Friday is, as is well known, one of the busiest shopping periods of the year, and it will be crucial for your sales that your website and communication are ready to handle the increased traffic. By using automation(aka Marketing Automation), you save time and resources while delivering a personalized experience for your customers. In this article, we will go through 3 different automations we recommend setting up before Black Friday, what value they fill, and how you set them up. Come along!

Slot 3: Why all e-retailers should market to custom audiences
The third slot in our Best Practice Calendar will be

Box 1: How to make the best use of discount codes in your emails and in Rule
Getting customers’ attention and keeping them engaged is the key

Black Friday and Cyber Monday checklist
Black Friday, which becomes Cyber Monday at the end of

Singles Day – 7 tips for successful email marketing
Singles Day, which originated in China, has become a global

How companies deal with inaccurate mailings to customers – and avoid them in the future
Mistakes can happen, and even the most righteous companies can

Maximize the click-through rate of your newsletters: A deep dive into effective marketing
Regarding digital marketing, newsletters are still one of the most