Receiving a phishing message from the “bank” or a shipping company has become commonplace for many Swedes. In 2024, Tele2 blocked over 18 million (!!) fake messages – and according to the Swedish Internet Foundation, more than half of all internet users in Sweden have been exposed to some form of digital fraud in the past year.
It is a growing problem that affects both individuals and businesses. When fraudsters hijack well-known brands, earned trust is at risk of being destroyed. Something we know many brands struggle with and can take a long time to rebuild. But there is a solution for all businesses out there, and it’s called RCS – Rich Communication Services.
“RCS is a golden opportunity for anyone who cares about their brand and their customers. It’s a no-brainer if you want to stay ahead of the curve and create secure communication,” says Sam Jahanfar, CEO and co-founder of Rule.
What is RCS and why is it better than SMS?
RCS is the next-generation messaging standard that builds on SMS, but with one crucial difference. Your business is first verified by Google, which means that no one else can send RCS messages in your name. The recipient can see right away that the message is from the right sender and not from a fraudster trying to scam them out of personal information or money.
This is how verification works: The company registers with an RCS provider, submits company details and branding documentation, then Google reviews the application. Once the verification is approved and complete, the company can start sending secure, branded RCS messages.
In addition, RCS messages can include video, images, graphics, maps and other smart features that make communication safer and more engaging. There’s also no limit on characters, such as the 160 maximum for SMS. With RCS, your messages can be over 3000 characters – if you want.
Safe for both businesses and consumers
Phishing messages is not only a security issue, it is also a trust issue. With RCS, companies get a chance to show that they take their customers’ security seriously and strengthen their brand in the process.
“Phishing messages is a threat to both businesses and consumers. Through RCS, companies can demonstrate that they are taking responsibility, strengthening their brand and truly protecting their customers,” concludes Sam Jahanfar.
At a time when both trust and confidence are being challenged in the digital world, verified and secure communication is becoming increasingly important. Adopting RCS is a step in the right direction for companies that want to build strong customer relationships and create safer digital experiences.
