Vinoteca's success with RCS in Rule
“We selected a specific group of customers who had previously purchased a particular wine variety. By showing a new vintage of the same wine via RCS, we achieved an opening rate of 69%.”
– CMO, Vinoteket
- What is RCS?
RCS changes the way you can communicate with your customers. It’s not just an upgrade to SMS – it’s a whole new channel, in the same messaging app. RCS combines the best features of SMS, such as notifications and instant message delivery, with new features like images, videos and interactive buttons and links. Although RCS messages appear in the same app as SMS, it is a completely separate marketing channel. RCS should therefore be seen as an excellent complement that can be used in parallel with SMS to maximize customer engagement.
- RCS - Vinoteket customer case
Why get started with RCS?
RCS offers a range of benefits to help you reach your customers in an effective and engaging way, here are some interesting facts:
- RCS messages have an average open rate of 72% – significantly higher than traditional email.
- One RCS message corresponds to an average of 3 SMS conversions.
- RCS is cost-effective and has 14x lower cost-per-click than traditional channels.
- Inbox credibility with the verification icon and your own logo becomes a safe choice for the recipient.
- RCS - Vinoteket Customer case
Why choose Rule as your RCS partner?
Rule makes it easy and efficient to get started with RCS. Among other things, we offer:
- A simple and safe verification process: Getting verified with Google can be complicated, but we at Rule will guide you through the whole process. We’ll make sure you get the verification icon and your own logo to add credibility to your inbox.
- Advanced segmentation: With Rule, you can create targeted campaigns and send RCS to just the right group of customers, maximizing your results.
- User-friendly interface: Our platform is easy to use, allowing you to create and send engaging RCS messages without hassle.
- RCS - Vinoteket Customer case
The winery is a shining example of RCS in practice
Vinoteket is one of the first to test RCS across the Nordics via Rule and they have seen impressive results. Thanks to the RCS channel they could:
- Engaging inactive customers – By targeting RCS messages to customers who had not been active for a long time, they achieved an opening rate of a whopping 59% – significantly higher than they had previously achieved with SMS.
- Reinforce product recommendations – They selected a wine that a specific group of customers had previously bought. By showing a new vintage of the same wine via RCS landed the opening rate at 69%.
- Re-engaging one-time buyers – By displaying an attractive image of a wooden box of wine while highlighting other similar products, they achieved an impressive 72% open rate.
How Vinoteket experienced the start with RCS via Rule
When we talk to Vinoteket afterwards, they tell us that they especially appreciated how we helped them navigate through the whole process of setting up RCS and getting verified as a shipper. This process can be a bit complicated, but we were present and supported Vinoteket step by step, which made the process smooth and efficient, according to Vinoteket.
With Rule, Vinoteket was also able to easily segment its customer groups and create targeted campaigns that delivered strong results. The combined strength of our user-friendly platform and RCS’ interactive capabilities allowed Vinoteket to reach customers in a more personalized and engaging way. Vinoteket now sees RCS as a complementary channel to SMS, where both channels have their unique strengths and can be used strategically for different purposes.
